is EIPR ?
is the one of the first IPR firms in India, specialised
in the field of combating the growing menace of counterfeit
goods and products, a large portion of which flow in from
various other Asian countries, including China, Malaysia
and Taiwan, amongest many others.
A team of eminent and experienced personnel in matters relating
to enforcement, in various public and government sectors
have come together to form EIPR (India) Pvt. Ltd. with the sole
aim of curbing piracy.
is combating brand theft important ?
loyalty is nurtured over time through reliable quality and
the price/value relationship. When the trust between a brand
and consumer is broken because of a counterfeit product,
consumers begin to distrust the brand. If consumers no longer
trust the brand, they will no longer buy it.
is the potential impact of brand theft ?
theft can siphon revenue and dilute profits along with the
risks associated with inconsistent product quality and wide
price swings. Brand theft can potentially bring about liability
issues resulting in legal proceedings if the product inside
the package has been altered, switched or counterfeited.
does brand theft occur ?
theft can occur anywhere in the global marketplace. The
Asian market for instance, has over 2 billion potential
consumers along with the highest concentration of brand
theft manufacturing activities. In total, counterfeit items
are being sold in more than 50 countries and represent five
percent of worldwide commerce.
does a brand owner begin the process of protecting a corporate
first step in protecting a brand is recognizing that brand
theft does and can exist. Working with EIPR, brand owners
can develop a suite of technology-neutral solutions tailored
to meet the specific requirements of the brand owner. These
steps initially involve selling a brand security plan to
senior management, creating a team within the organization
to assess the situation, define the program's objective,
find the right security solution and decide what to do.
does EIPR security features help a consumer distinguish
counterfeit and genuine products ?
level of consumer participation in a brand theft scenario
will depend upon the type of security technique(s) chosen
by a brand owner. Techniques using holograms, complex-printing
patterns, revealing inks, Point of Purchase (POP) scans
at check-out, and supply chain track/trace systems all help
to deliver a genuine product to the consumer.
brands or products can be protected using the suite of EIPR
Almost any brand can be protected using EIPR's BrandTheft
Solutions. These solutions include analyzing a customer's
counterfeit and diversion priorities; developing specialized
programs for franchise brands; providing multi-layered security
options for use on primary or secondary packaging or on
products; providing application equipment; and evaluating
program effectiveness through field surveillance, data collection
portion of the supply chain does EIPR occupy ?
is a service based organization empowered with effective,
customizable solutions to deter counterfeiting, diversion,
duplication, substitution, tampering and related criminal
activities that cost brand owners billions in annual brand
revenue anywhere in the supply chain.
laws exist to protect brands in India ?
The Trademark & Copyright Act in India are perhaps as
stringent a criminal provision as could be found anywhere
else in the world. There is a misconception that there is
large scale corruption in the Police and prosecution authorities
in India. There is no blatant corruption as there are safeguards
provided and with a vigilant company overseeing operations,
there is no possibility of corrupt practices by the agencies.
The only handicap in all criminal prosecution are prolonged
and delayed. However, in every case initiated by EIPR, the
counterfeiters, be they manufacturers or retailers have
invariably been arrested and kept in custody for the maximum
period prescribed by law.
to contact EIPR for more information?
Our head office is at 3rd Flr, Cambata Building, Above EROS
theatre, Jamshetji Tata Road, Churchgate, Mumbai-400 020. We
have branch offices at Delhi, Kolkata and Bangalore.
can contact our head office with phone number +91-22-6630
8495 / 96 / 97, email us at firstname.lastname@example.org & visit
us at www.antipiracy-india.com